Musician, producer, and CEO of Royal Justin Blau has cemented his global reputation within the intersection of music and art as 3LAU. 

Starting his music career at college fraternity parties, 3LAU quickly rose to fame, performing at sold-out shows at major events such as EDC, Ultra, Electric Zoo, Lollapalooza, and Life Is Beautiful. Online, he has amassed over 1 billion streams across platforms such as Spotify, Soundcloud, and YouTube. An early crypto adopter, Justin has been an open advocate for building the investable layer of music on blockchains since 2017. Seeing great success experimenting with tokenizing his own music, he has sold over $20M in primary sales from his NFT drops. Justin felt moved to co-found Royal—a marketplace with the goal of empowering every artist to share their music with fans.  

Royal launched in January 2022, quickly collaborating with Nas, Diplo, and The Chainsmokers.