• Business Management

An overview of the UK Spring Budget 2023

  • Company
  • Social

YMU Launches U.S. Social Division Led by Deanna Ritter

  • Gaming
  • Sports

YMU expands into gaming and sports marketing as Digital Sports MGMT joins the group

  • Music

YMU Music signs Paris Hilton under new division FM Group

  • Entertainment

Ant & Dec’s Saturday Night Takeaway gets a behind the scenes documentary

A piano in the middle of a shopping mall or a guitar in the corner of a bedroom will beckon Bryant Barnes.

As soon as his fingers connect to the instrument, soul and spirit fill the room. Music freely flows through the Houston-born singer, songwriter, and multi- instrumentalist everywhere he goes.

Born in Cypress, TX, he moved back and forth between Tacoma, WA and the Houston area as a kid. At six-years-old, mom and dad placed him in classical piano lessons, which he continued through freshman year of high school. During middle school, he learned cello and joined the orchestra. His basketball ambitions would be derailed by a torn ACL, so he rapped for fun. Throughout COVID, Bryant gained traction on TikTok with viral piano covers of XXXTENTACION, Joji, Mac Miller, Brent Faiyaz, and more in addition to the Interstellar score. Viral videos captured him behind the public pianos at LAX and George Bush Intercontinental Airport. Along the way, he grabbed a microphone and guitar.

Between building an audience of 1.7 million on TikTok, he quietly crafted a signature style of his own. His cover of “Carry On” by XXXTENTACION and Shiloh Dynasty caught the attention of Mercury Records who promptly signed him in 2023. After generating hundreds of millions of views online, earning co-signs from the likes of Trippie Redd and Kodak Black, and landing a deal with Mercury Records/Republic Records, he merges grainy lo-fi and emotionally-electrified R&B through a deliberate handcrafted approach on a series of 2023 singles and much more to come.