• Gaming
  • Sports

YMU expands into gaming and sports marketing as Digital Sports MGMT joins the group

  • Company

Mary Bekhait Becomes Group CEO of YMU

  • Gaming
  • Sports

YMU expands into gaming and sports marketing as Digital Sports MGMT joins the group

  • Entertainment
  • Music
  • Sports

YMU Signs World Surfing Champion, Stephanie Gilmore

  • Literary

Francis Bourgeois launches debut book, The Trainspotter’s Notebook

Biography

Hailing from just outside of Port Elizabeth, Lloyiso is a South Africa, singer, songwriter, and producer who wields the kind of voice that instantly tugs at heartstrings.

It’s the kind of voice that shines in any arena—whether in front of a laptop camera or under the lights of a festival stage. It’s the kind of voice that makes you stop what you’re doing and sing along.

At 16-years-old, he appeared on South African Idol and placed fifth in the competition. Following “three weeks at university,” he left school and focused on music inspired by the likes of Sam Smith. He performed anywhere possible, singing in exchange for dinner at local pubs. He even recorded in English and ten different African languages. Taking over social media, Lloyiso amplified his voice globally by posting covers on Facebook before embracing YouTube. He gained the endorsement of everyone from Kygo to Tyga and gradually amassed an enthusiastic audience. Nailing viral renditions of Rihanna, Billie Eilish, Lewis Capaldi, and more, he launched his TikTok during 2020, generating tens of millions of views and attracting the attention of labels worldwide.

Finding his home, he notably made history as “the first South African artist signed to Republic Records.” He kicked off the ensuing era with the 2021 fan favorite “Seasons” before revealing “Speak”, “What I Would Say” and “Let Me Love You Now” in 2022 and setting the stage for much more to come.