Content creators, authors, and cooks Roxy and Ben are on a mission to make it easy for everyone to eat more plants.

Roxy and Ben are the dynamic duo behind So Vegan: the channel sharing fun, simple and occasionally indulgent vegan recipes.

Thanks to their wildly creative and flavour-bursting recipes, the pair have become one of the most followed vegan recipe channels in the world, with a combined audience of over 1.8M. In 2021, the pair released the So Vegan app, providing their followers with the ultimate recipe resource at their fingertips. So Vegan have also published One Pot Vegan and So Vegan In 5—two cookbooks packed with quick and easy plant-based recipes.