• Business Management

An overview of the UK Spring Budget 2023

  • Company
  • Social

YMU Launches U.S. Social Division Led by Deanna Ritter

  • Gaming
  • Sports

YMU expands into gaming and sports marketing as Digital Sports MGMT joins the group

  • Company

Dynamo Is Dead, coming to Sky Max in December

  • Company

YMU Group signs Nicole Scherzinger


Musicians and producers Ruben den Boer and Victor Pool are best known as the iconic dance music duo Vicetone. 

Since creating their first track together at college in 2012, Vicetone’s output has displayed consistent musical sophistication and untamed imagination. The duo’s profound attention to detail has helped them to create emotionally charged dance music celebrated around the world. Amassing over one billion streams across all platforms, Vicetone’s following has grown exponentially thanks to hits such as 2012’s Harmony, 2019’s Something Strange, and viral hit Astronomia—the track that soundtracked a global TikTok trend with over a million daily streams. Delivering their most sonically ambitious body of work yet, Vicetone released their debut album Legacy in 2021 along with radio single No Rest. 

Most recently, the Dutch duo released My Heart’s On Fire alongside Qvckslvr in October 2022.