• Gaming
  • Sports

YMU expands into gaming and sports marketing as Digital Sports MGMT joins the group

  • Company

Mary Bekhait Becomes Group CEO of YMU

  • Gaming
  • Sports

YMU expands into gaming and sports marketing as Digital Sports MGMT joins the group

  • Entertainment
  • Music
  • Sports

YMU Signs World Surfing Champion, Stephanie Gilmore

  • Literary

Francis Bourgeois launches debut book, The Trainspotter’s Notebook

Biography

Together, Atlanta-based visual artist Oseanworld and music producer Deko created Yameii, a virtual character with her own personality and music career.

Yameii was initially conceptualized as the hero in the OSEANWORLD anime, available to watch on YouTube. Osean intended for her to be a singer, but once he and Deko teamed up, her music evolved and took on a more rap-influenced form. Inspired by Japanese vocaloid characters such as Hatsune Miku and the duo’s Atlanta roots, they developed and refined her iconic hyper-pop sound, blending pop, electronic sounds, and rap in a way that appeals to both a Western and Eastern audience. The duo have since worked together on building Yameii’s brand across music, visuals, & merchandising.