• Business Management

An overview of the UK Spring Budget 2023

  • Company
  • Social

YMU Launches U.S. Social Division Led by Deanna Ritter

  • Gaming
  • Sports

YMU expands into gaming and sports marketing as Digital Sports MGMT joins the group

  • Music

YMU Music signs Paris Hilton under new division FM Group

  • Entertainment

Ant & Dec’s Saturday Night Takeaway gets a behind the scenes documentary


Together, Atlanta-based visual artist Oseanworld and music producer Deko created Yameii, a virtual character with her own personality and music career.

Yameii was initially conceptualized as the hero in the OSEANWORLD anime, available to watch on YouTube. Osean intended for her to be a singer, but once he and Deko teamed up, her music evolved and took on a more rap-influenced form. Inspired by Japanese vocaloid characters such as Hatsune Miku and the duo’s Atlanta roots, they developed and refined her iconic hyper-pop sound, blending pop, electronic sounds, and rap in a way that appeals to both a Western and Eastern audience. The duo have since worked together on building Yameii’s brand across music, visuals, & merchandising.