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YMU expands into gaming and sports marketing as Digital Sports MGMT joins the group

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Mary Bekhait Becomes Group CEO of YMU

  • Gaming
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YMU expands into gaming and sports marketing as Digital Sports MGMT joins the group

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YMU Signs World Surfing Champion, Stephanie Gilmore

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Francis Bourgeois launches debut book, The Trainspotter’s Notebook

ShxtsNGigs

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Biography

Dynamic duo James and Fuhad are the hilarious best friends behind the Spotify top three podcast, ShxtsNGigs.

Popularised for their viral ‘icks’ and ‘Twitter Hall of Fame’ segments, the pair share their unfiltered opinions on sex, relationships, and popular culture.

On TikTok, they have rapidly risen to become one of the most prominent podcast channels on the platform, with content regularly generating millions of views in the space of hours. With their alluring video-first strategy, ShxtsNGigs captures the short-form content zeitgeist that’s gripping hold of Gen-Z and younger millennials.

Having grown over 500% in following to a staggering 5m on TikTok in the space of a year, brands such as Durex, the Trainline and Gymshark have worked with James and Fuhad on campaigns that tap into their hyper engaged audience. Most recently, the ShxtsNGigs podcast has gone on tour, with further live shows slated for early 2023.