California

9100 Wilshire Blvd
Suite 100W, Beverly Hills CA, 90212

+001 310 207 1037

London

Clifton Works
23 Grove Park Terrace, Chiswick, London, W4 3QE

+44 (0) 208 742 4950

New York

175 Varick Street
New York
NY 10014

Manchester

3rd Floor Colwyn Chambers
19 York Street, Manchester M23BA

+ 44 (0)161 300 6000

London

180 Great Portland Street
London
W1W 5QZ

+44 (0) 208 742 4950

UK

enquiries@ymugroup.com

USA

enquiries@ymugroup.com

Washington

3233 M Street NW Washington DC,
20007

+001 202 333 3661

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Our MISSION

Create the world’s leading management company for clients in Sport, Music and Entertainment

With offices in LA, London, Washington, New York and Manchester, we are committed to providing emotionally and financially intelligent career advice to elite clients across the world. Tailored to every client's needs and career goals, we draw on our collective skills and experience to offer a depth of knowledge that separates us from our competitors.

Client

Our clients inspire us to innovate and seek excellence in everything we do. We always make decisions through their eyes, not our own

Company

We attract colleagues who want to be part of something bigger than themselves, determined to make things happen that otherwise would not - our definition of management

Network

With relationships across a range of industries, our unique information flow ensures we stay ahead within this increasingly exciting and complex digital landscape

Heritage

Spanning decades, the history of our company is rich and constantly evolving. Click below to see the incredible brands who've made the Group what it is today

SEE OUR TIMELINE

YMU Group (previous holding company names include Formation Group and James Grant Group) started in 2002 with a vision to become the world’s leading integrated management company for clients in Sport Music and Entertainment.

Sept 2002

Lyle Yorks establishes our first US office in Washington DC to create today’s North American soccer team

Mar 2008

James Grant Media joins the Group. Founded by Peter Powell and Russ Lindsay, this creates our Entertainment team in the UK

Jul 2014

Waterton Rugby Management joins, seeing Derwyn Jones become co-chairman for global rugby operations, expanding the Group’s Rugby and overall UK Sports team

Mar 2017

Deckstar joins the Group. Founded by Lawrence Vavra, Matt Colon, DJ AM, Steve Aoki and Paul Rosenberg, this creates today’s US Music team

Oct 2017

10 Management is acquired, bringing Take That to the UK Music roster

Aug 2018

Impact SM, founded by Rob Segal, joins the UK Sports Team

Oct 2018

YMU unifies all teams under one brand, set of values and beliefs

Neil Rodford (current CEO of the Group) and a small team of executives started out in the UK Football industry, representing an array of domestic and international professional football players

Sep 2007

Founded by Pat Savage, OJK joins the Group, creating our Business Management team in the UK

Dec 2012

Hall or Nothing, founded by Martin Hall, joins the Group to create today’s UK Music team

Oct 2015

James Grant Management Inc. is established, creating today’s US Influencer team. Set up by Vanessa Del Muro and Kim Perplies, it creates our first West Coast office in Los Angeles

Jul 2017

Founded by Shaun Longstaff, Top Marque Sports helps expand the UK Sports team and underpin the Group’s existing client Rugby roster

Nov 2017

Troika joins the Group. Founded by Michael Duff, Conor McCaughan and Melanie Rockcliffe, it creates today’s Drama & Comedy team in the UK

Sept 2018

Machine Management, founded by Iain Watt, joins the UK Music team

Dec 2018

Strike Management, founded by Chris Lomas, joins the UK Sports team

Click & Drag to view timeline

YMU Group (previous holding company names include Formation Group and James Grant Group) started in 2002 with a vision to become the world’s leading integrated management company for clients in Sport Music and Entertainment.

Sept 2002

Lyle Yorks establishes our first US office in Washington DC to create today’s North American soccer team

Mar 2008

James Grant Media joins the Group. Founded by Peter Powell and Russ Lindsay, this creates our Entertainment team in the UK

Jul 2014

Waterton Rugby Management joins, seeing Derwyn Jones become co-chairman for global rugby operations, expanding the Group’s Rugby and overall UK Sports team

Mar 2017

Deckstar joins the Group. Founded by Lawrence Vavra, Matt Colon, DJ AM, Steve Aoki and Paul Rosenberg, this creates today’s US Music team

Oct 2017

10 Management is acquired, bringing Take That to the UK Music roster

Aug 2018

Impact SM, founded by Rob Segal, joins the UK Sports Team

Oct 2018

YMU unifies all teams under one brand, set of values and beliefs

Neil Rodford (current CEO of the Group) and a small team of executives started out in the UK Football industry, representing an array of domestic and international professional football players

Sep 2007

Founded by Pat Savage, OJK joins the Group, creating our Business Management team in the UK

Dec 2012

Hall or Nothing, founded by Martin Hall, joins the Group to create today’s UK Music team

Oct 2015

James Grant Management Inc. is established, creating today’s US Influencer team. Set up by Vanessa Del Muro and Kim Perplies, it creates our first West Coast office in Los Angeles

Jul 2017

Founded by Shaun Longstaff, Top Marque Sports helps expand the UK Sports team and underpin the Group’s existing client Rugby roster

Nov 2017

Troika joins the Group. Founded by Michael Duff, Conor McCaughan and Melanie Rockcliffe, it creates today’s Drama & Comedy team in the UK

Sept 2018

Machine Management, founded by Iain Watt, joins the UK Music team

Dec 2018

Strike Management, founded by Chris Lomas, joins the UK Sports team

What we do

We provide a wide range of bespoke services tailored to the individual

Our Client

Core
Relationship
Team

Comprehensive representation of clients across sport, music and entertainment sectors

Create, develop and deliver long term client strategies

Liaison and negotiation with music labels, international broadcasters, leading production, casting and distribution companies, theatres, social networks, brands, publishers, PR companies and live event producers/promoters

Proactive strategies to secure off screen, off stage and off pitch commercial income and endorsements

Creation and funding of IP opportunities

Live event production

Social media planning and activation

Literary representation

Voiceover representation

Deploying capital to originate content

Shooting and editing content

Bespoke data analysis

Personal and company accounting

Royalties audits/examinations

Negotiation of deal documentation

Tax advice

Tour accounting

Payroll administration

Crisis management

Reputation positioning

Upholding highest levels of trust and confidentiality

What we do

We provide a wide range of bespoke services tailored to the individual.

Our Client

Core
Relationship
Team

Our Client

Core
Relationship
Team

Deploying capital to originate content

Developing a strategy

Actioning a plan

Shooting producing and editing content

Seeking out casting opportunities

Liasing with labels, networks, digital platforms and apps

Crisis Management

Seeking on screen, off pitch, off stage commercial income and endorsements

Administer and protect your money in the most appropriate tax structure

Personal company accounting

VAT Returns

Tax planning

Negotiate deals and legally document them

Reputation positioning

Represent you on both sides of the Atlantic and internationally

Understanding of the importance of trust and confidentiality

Conduit to your other advisors

Social media planning and activation

Deploying capital to originate content

Developing a strategy

Actioning a plan

Shooting producing and editing content

Seeking out casting opportunities

Liasing with labels, networks, digital platforms and apps

Crisis Management

Seeking on screen, off pitch, off stage commercial income and endorsements

Administer and protect your money in the most appropriate tax structure

Personal company accounting

VAT Returns

Tax planning

Social media planning and activation

Meet the teams

Sport

Representing elite athletes, managers and broadcasters within Football (Soccer) and Rugby

Meet the teams

Sport

Representing elite athletes, managers and broadcasters within Football (Soccer) and Rugby

Meet the teams

Business Management

Providing professional business advice to musicians, performers, athletes and presenters

Business Management

Providing professional business advice to musicians, performers, athletes and presenters

Meet the teams

Entertainment

Managing leading TV presenters/hosts, broadcasters, experts, social influencers and authors

Entertainment

Managing leading TV presenters/hosts, broadcasters, experts, social influencers and authors

Meet the teams

Music

Representing alternative rock bands, dance, electronic and pop artists, DJs, writers and producers

Music

Representing alternative rock bands, dance, electronic and pop artists, DJs, writers and producers

Meet the teams

Drama and Comedy (Troika)

Managing a range of comedians, writers, producers, actors and casting directors at the top of their fields

Drama and Comedy (Troika)

Managing a range of comedians, writers, producers, actors and casting directors at the top of their fields

Business Management

Drama and Comedy (Troika)

COMMERCIAL

Brand & Licensing Partnerships

With unique access to many of the leading names in popular culture, we work with brands, advertisers, retailers and product developers, to build authentic partnerships with talent – tapping into highly engaged audiences, across Entertainment, Music and Sport. Working closely with external partners, we’ve helped create many of the best known and most effective marketing partnerships in the UK & US featuring talent and influencers – ranging from endorsements, advertising campaigns, original content and live consumer events, to product collaborations and retail programmes.

COMMERCIAL

Event Appearances

We work with our clients across a broad spectrum of live settings and events. Our in-house events team have built a trusted and reliable reputation with the UK’s top FTSE 250 companies, brands and agencies, to become the go-to talent provider for all their corporate and consumer events. We are passionate about creating bespoke, memorable experiences for live audiences - tailoring the right speaker, host, comedian, music artist or DJ to each event. We oversee commercially successful live shows from the intimate to the arena, in the UK and internationally, and help some of the biggest brands and events reach and connect with our talent.

COMMERCIAL

Voiceover

We provide recognisable voices and voiceover solutions for a wide range of buyers – across advertising campaigns, animations, TV programmes, video games, radio, podcasts, emerging technology applications, and more. With a broad and diverse roster of clients, spanning many of the best known voices across TV, Film & Drama, Comedy, Music and Sport – we have provided voiceover for popular advertising campaigns and content across a variety of platforms. We offer tailored options for any brief and budget, and record and direct the reels of all our voices.

GENERAL ENQUIRIES

Email us:

enquiries@ymugroup.com

Get in touch and see
what we can do for you

CONTACT US