Office Location: Great Portland Street, London
(Hybrid / Office-based with travel to events required)

Reporting to: YMU Studios, with close collaboration with the client.

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Overview

YMU Studios is looking for an innovative and highly creative Social Media & Content Manager to take a personal brand to the next level.

Based in London with YMU Studios, you’ll work closely with the client and their team to continue producing best-in-class content that inspires, informs, and connects with the audience. This is a pivotal role in shaping one of the UK’s most respected voices in leadership, entrepreneurship, and personal growth, across social, digital, and live platforms.

We are open to both full-time and part-time applicants for this role.

Key Responsibilities

• Content Creation & Capture
  • Take ownership of all content creation for Instagram and LinkedIn, including filming, editing, and publishing.
  • Attend corporate events, speaking engagements, and public appearances to capture behind-the-scenes content, BTS photos and videos, and create story-driven narratives.
  • Regularly film content for social formats.

  • Collaborate with the client and video editors to brief, storyboard, and shoot content that aligns with the evolving strategy.

• Channel Management & Strategy
  • Manage publishing schedules across Instagram, TikTok and LinkedIn, ensuring consistent, high-quality posting cadence (7+ posts/week).
  • Own and manage the content calendar to plan and execute posts.
  • Adapt and refine content pillars to ensure alignment with the client’s evolving brand and audience.

  • Ensure that the tone, quality, and aesthetic of all content remains consistent and on-brand across platforms.

• Social Engagement & Growth
  • Actively respond to comments and direct messages in the client’s voice to engage the community and boost reach.
  • Identify engagement opportunities, trends, and collaborations to help further grow the client’s community.

  • Monitor platform performance, gather insights, and use analytics to optimise content strategy.

• Stakeholder & Department Liaison
  • Serve as the main point of contact between YMU Studios, the client’s management team, commercial partners, and internal departments.
  • Work closely with commercial, events, and PR teams to surface opportunities for both reactive and evergreen content.

  • Ensure the client’s social content is seamlessly integrated with live events, commercial activations, and other key moments.

• Ideation & Execution
  • Lead regular content strategy sessions to propose new ideas and content formats for social channels.
  • Oversee the scripting and planning of all social posts, ensuring each piece of content is aligned with the client’s voice and values.

  • Collaborate with external collaborators for joint content creation, leveraging partnerships to elevate the client’s reach.

Key Attributes

• A natural storyteller with a strong understanding of tone, format, and structure for LinkedIn and Instagram.
• Confident with on-the-go filming and creating content with iPhone or similar equipment.
• Highly organised, with the ability to juggle multiple content streams and meet deadlines consistently.
• Able to reflect the client’s voice, values, and personal brand across all platforms.
• Comfortable in a fast-paced, entrepreneurial environment with the flexibility to adapt quickly.
• Passionate about leadership, personal growth, and delivering high-quality content that resonates with audiences.

Essential Experience

• 3+ years of experience in social media or content creation, ideally in the personal brand, talent, or influencer space.
• Strong skills in filming, editing, and creating engaging content for social platforms.
• A deep understanding of Instagram and LinkedIn, their algorithms, and the best practices for engagement.
• Proven track record of growing and engaging a social media community with strategic, value-driven content.
• Experience working with cross-functional teams (marketing, events, PR, etc.) to align content with broader goals.

• Strong organisational skills and the ability to work autonomously and manage multiple priorities.

Bonus Skills (Not Essential)

• Experience with Substack or newsletter content strategy.
• Familiarity with content scheduling tools like Planable, Buffer, or Hootsuite.
• Background in media, events, or live production.

• A network of content collaborators or creators for potential partnerships.

What You’ll Get

• The opportunity to shape and elevate social media presence with your creative input.
• Direct collaboration with the client and YMU Studios team to bring bold ideas to life.
• Regular access to high-profile events and opportunities to work with leading brands.
• A front-row seat to one of the UK’s most exciting purpose-led brands as it continues to grow.

How to Apply

If you’re ready to bring your expertise and creativity to help elevate a personal brand, apply now by messaging us directly or emailing your CV, portfolio, or social media links to blaise.mcgowan@ymugroup.com.