Senior Partnerships Manager (Live Events) – Maternity Cover

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Contents

2 minutes

Fixed Term: 8 Months (June 2026 - January 2027)

Based: Great Portland Street, London- Working in the office 3 days per week.

Reports to: Head of Live Events

Team Overview: You will be working within the Live Events Team at YMU delivering and managing commercial partnerships for YMU’s live events portfolio including festivals, tours, and special events.

Job Purpose: The role is responsible for proactively securing brand partners, sponsors, and exhibitors for YMU’s talent led live event projects, including managing event sponsors through the full event cycle.

Key Responsibilities:

Drive new business through sales - identifying, pitching, and closing brand partnerships and sponsorship deals to exceed commercial targets across festivals, tours, and talent led experiences.
Structure 360 partnerships and develop commercial partnership propositions to deepen brand engagement in line with the wider talent strategy and objectives, positioning live events as a partnership platform, proactively taking these to market.
Act as senior contact for commercial partners in the live event space, nurturing relationships to drive repeat investment and longer-term strategic cross-platform partnerships.
Oversee the full lifecycle of event partnerships, from initial sale through to the execution and post-event evaluation, ensuring these are delivered to a high-standard and reflective of the talent.
Collaborate with internal teams to share partnership concepts that attract new revenue streams and ensure all agreements are compliant and commercially sound.
Lead commercial negotiations with partners, structuring agreements, packages, pricing, deliverables, and terms of agreements for live partnerships and sponsorships.
Working alongside talent managers/brand managers to guide on live event brand strategies, helping identify new revenue streams for the talent.
Support the development of sales materials, activation plans, and event propositions.
Provide regular reporting and insights on partnerships.
Supporting the YMU commercial team across both proactive outreach and brief led enquiries where the business requires, joining commercial team meetings where appropriate.
Line manage and mentor executive-level team member, providing guidance, support, and performance feedback.

Person Specification:

Over 5 years experience in selling sponsorship and securing partners for live events and delivering against revenue targets.
Excellent sales, negotiation, and communication skills.
Strong pipeline management, forecasting, written, and numeracy skills.
Highly motivated with strong organisational and multi-tasking skills.
Proactive and forward-thinking approach, with excellent attention to detail.
Commercially astute and strategic, tracking financial performance against objectives

We offer a wide variety of benefits including: