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YMU merges Entertainment and Social Media teams

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An overview of the UK Spring Budget 2023

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YMU expands into gaming and sports marketing as Digital Sports MGMT joins the group

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YMU Group Signs Patricia Bright

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Ben Shephard to be the new regular co-host of ITV’s This Morning

Airy Something

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Fashion stylist, drag queen, DJ and host, Airy Something is working on their debut novel.

Airy is a fashion stylist, drag queen, DJ and host who began their career in fashion writing for i-D. They became the fashion director of Notion Magazine in 2013 before ultimately going freelance to style for celebrities and brands such as: Fernando Jorge, Paloma Faith, Haim, Ariana Grande and Lianne la Havas.

They regularly take DJ and hosting gigs for brands and clients including: Gavin Turk, Lewis Hamilton, Bulgari, Armani and Universal Music, and their 2022 LGBT+-centred Soho Radio music and chat show ‘Them(ish)’, with Baby Sol, is being developed into a podcast.

Airy is in the 2023/24 cohort for the London Libraries Emerging Writers Programme and is currently working on their debut novel, a fictionalised account of their experiences being raised in a Christian fundamentalist doomsday cult in the East Midlands.