Since then, Joe has carved out a dynamic career in digital media, becoming a prominent voice in UK pop culture.
On TikTok, Joe has amassed over 2.1 million followers and 172.9 million likes, sharing comedic sketches, pop culture commentary, and behind-the-scenes glimpses into his life . His Instagram boasts 345,000 followers, featuring a mix of lifestyle content, event appearances, and collaborations.
Joe co-hosts the popular podcast Not My Bagg, which has garnered over 16 million views. The podcast is known for its candid conversations and engaging interviews with celebrities and influencers.
Beyond his online presence, Joe has experience in red carpet hosting, vox pops, presenting entertainment on Lorraine and various media engagements, showcasing his versatility as a presenter and interviewer.