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YMU expands into gaming and sports marketing as Digital Sports MGMT joins the group

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Mary Bekhait Becomes Group CEO of YMU

  • Gaming
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YMU expands into gaming and sports marketing as Digital Sports MGMT joins the group

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YMU Signs World Surfing Champion, Stephanie Gilmore

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Francis Bourgeois launches debut book, The Trainspotter’s Notebook

Joe Swash

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Biography

Television presenter, author, broadcaster, and actor Joe Swash has been on British television screens since the early 2000s.

Joe is best known for playing Mickey Miller in Eastenders, a mainstay of the iconic show for over five years. Alongside his acting credits, he has appeared on and presented numerous gameshows.

In 2008, Joe was crowned King of the Jungle after winning I’m a Celebrity…Get Me Out of Here, before presenting I’m a Celebrity: Extra Camp for over a decade, won Dancing on Ice in 2020, and was a finalist on 2021’s Celebrity Masterchef.

Most recently, Joe wrote his first cookbook, Joe’s Kitchen: Homemade Meals for a Happy Family, which was published in October 2022.