• Company

YMU merges Entertainment and Social Media teams

  • Business Management

An overview of the UK Spring Budget 2023

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  • Sports

YMU expands into gaming and sports marketing as Digital Sports MGMT joins the group

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  • Social

YMU Group Signs Patricia Bright

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Ben Shephard to be the new regular co-host of ITV’s This Morning

From exploring his Jamaican roots to bridging sub-genres within the UK hip-hop landscape, Jords showcases his growth and artistic versatility.

Jords, a prominent rapper hailing from south-east London, has made significant strides in his career. With notable projects like the mixtape “Almost An Adult” and the protest anthem “Black & Ready,” he has skillfully explored themes of diaspora and the Black British experience. Jords has garnered support from influential figures such as Apple’s Ebro Darden and received recognition from platforms like BBC 1Xtra and NME. He has also co-founded initiatives like Pickni Uniforms, providing free school uniforms to children from low-income families. Furthermore, Jords showcases his social consciousness through his podcast series, “Almost A Conversation.” Through his music and activism, Jords continues to make a lasting impact.

As for upcoming work, Jords remains dedicated to his craft and aims to touch the hearts of his audience. As the first UK rap album to be featured on Motown Records, “Dirt In The Diamond” dives deeper into Jords’ personal journey of self-discovery admist the tumultuous climate sociopolitically across Britain. From exploring his Jamaican roots to bridging sub-genres within the UK hip-hop landscape, Jords showcases his growth and artistic versatility.