• Business Management

An overview of the UK Spring Budget 2023

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YMU Launches U.S. Social Division Led by Deanna Ritter

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YMU expands into gaming and sports marketing as Digital Sports MGMT joins the group

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Dynamo Is Dead, coming to Sky Max in December

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YMU Group signs Nicole Scherzinger

Louise Pentland

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Combining a clear ability to communicate, entertain, and inspire, Louise Pentland has cemented her reputation as one of the most influential content creators across social media.

Louise is YouTube’s premier motherhood creator, amassing over 189 million video views and a 2.25 million subscriber community.

She has achieved Sunday Times Bestseller status as an author of fiction and non-fiction, publishing five Top 5-charting books. Alongside her content creation, Louise has partnered with the likes of Sky, Smart Energy GB, Very, and LRM Goods on long-term campaigns. Her podcast Mothers’ Meeting has invited the likes of Rachel Stevens, Ruth Langsford, Konnie Huq, and Katie Piper to share their perspectives on parenting. In 2020, Louise was appointed the NSPCC and Childline’s Ambassador for Childhood, announcing that she would donate 100% of her author royalty from her memoir MumLife to the charity.