Sophie Hinchliffe aka Mrs Hinch has over 4.6m Instagram followers and spearheaded the creation of a new content vertical – ‘cleanfluencing’

Her audience tune in for her daily content which has now diversified to include all things home and family.

She has published six books with Penguin Random House, all of which have been Sunday Times bestsellers. Many of those books have broken publishing records and she has now sold nearly 1.5m books. She has featured on the covers of You Magazine and Fabulous Magazine, been P&G’s brand ambassador since 2018 and has had a chart-topping podcast produced by Global.