Sam Jones is the genius behind viral account No Meat Disco. He is in his seventh year of eating plants and although he used to love the taste, cooking techniques and textures of meats, he believed he needed to change for the good of the planet, his health, and the animals. He wanted to replicate the flavours, textures and cooking techniques with plants and prove to meat and dairy eaters that plant based cooking can be nutritious and delicious. He is working on his debut cookbook now.Represented by Anna Dixon.