• Business Management

An overview of the UK Spring Budget 2023

  • Company
  • Social

YMU Launches U.S. Social Division Led by Deanna Ritter

  • Gaming
  • Sports

YMU expands into gaming and sports marketing as Digital Sports MGMT joins the group

  • Company

Dynamo Is Dead, coming to Sky Max in December

  • Company

YMU Group signs Nicole Scherzinger

Biography

Dynamic duo James and Fuhad are the hilarious best friends behind the Spotify top three podcast, ShxtsNGigs.

SnG Podcast

Popularised for their viral ‘icks’ and ‘Twitter Hall of Fame’ segments, the pair share their unfiltered opinions on sex, relationships, and popular culture.

On TikTok, they have rapidly risen to become one of the most prominent podcast channels on the platform, with content regularly generating millions of views in the space of hours. With their alluring video-first strategy, ShxtsNGigs captures the short-form content zeitgeist that’s gripping hold of Gen-Z and younger millennials.

Having grown over 500% in following to a staggering 5m on TikTok in the space of a year, brands such as Durex, the Trainline and Gymshark have worked with James and Fuhad on campaigns that tap into their hyper engaged audience. Most recently, the ShxtsNGigs podcast has gone on tour, with further live shows slated for early 2023.