• Company

YMU merges Entertainment and Social Media teams

  • Business Management

An overview of the UK Spring Budget 2023

  • Gaming
  • Sports

YMU expands into gaming and sports marketing as Digital Sports MGMT joins the group

  • Company
  • Social

YMU Group Signs Patricia Bright

  • Company
  • Entertainment

Ben Shephard to be the new regular co-host of ITV’s This Morning

  • Company
  • Entertainment

Ben Shephard to be the new regular co-host of ITV’s This Morning

ITV’s flagship and longest running daytime show, This Morning, has announced that Ben Shephard and Cat Deeley are to join the This Morning family, next month.

The news was announced via a bespoke promo on This Morning’s social media pages, showing Ben walking down the familiar This Morning production corridor and placing a new photo of Cat on the wall, before turning to the camera as the photo comes to life – with Cat giving viewers one of her signature winks!

Expressing their joy of joining the This Morning presenting team on a regular basis, Ben said: “This really feels like a very special moment for Cat and I to be part of the next chapter of This Morning. It’s an honour to be trusted with the reigns, join Alison and Dermot and all the team that work on and off screen and do such a great job.”

“For the last ten years I’ve been waking up with our ITV daytime audience on GMB and I now look forward to spending time with Cat, welcoming the viewers home after the school run or from their early morning routines, with a cup of tea and a mix of everything that makes This Morning so loved.”

Cat added: “This Morning is a national institution. Whenever it’s on, it’s like having your friends over – funny, smart, silly, heartfelt, informative and joyful – like all the greatest friendships!

“This Morning is and always will be the viewer’s show. Ben and I both know how much people love it, and with the help of an amazing team of people, we’re going to do our best to take care of it.”

Ben and Cat will make their debut hosting This Morning next month and will front the Monday to Thursday shows, with Alison Hammond and Dermot O’Leary on Fridays.

This Morning’s Editor, Martin Frizell said: “The team and I have relished the opportunity to try new things these past few months and remind viewers what a massively talented team both on and off screen we have here at This Morning. We can’t wait to welcome Ben and Cat fully into the fold next month and witness the start of another exciting chapter in the show’s 35 year journey.”

Managing Director, ITV Studios Daytime, Emma Gormley added: “I feel immensely proud of everyone working on This Morning – for a programme that has evolved many times over the last 35 years, it remains just as relevant and exciting as ever. We are thrilled to have Ben and Cat as our new This Morning hosts and cannot wait to see them on that famous sofa together soon.”

Press contact

For YMU Group:
press@ymugroup.com