• Business Management

An overview of the UK Spring Budget 2023

  • Company
  • Social

YMU Launches U.S. Social Division Led by Deanna Ritter

  • Gaming
  • Sports

YMU expands into gaming and sports marketing as Digital Sports MGMT joins the group

  • Company

Dynamo Is Dead, coming to Sky Max in December

  • Company

YMU Group signs Nicole Scherzinger

  • Company

YMU welcomes new Group Chair from NBCUniversal, Linda Yaccarino

YMU are thrilled to announce the prominent appointment of media industry titan Linda Yaccarino to the role of Group Chair.

Alongside her current position as Chairman of Global Advertising and Partnerships at NBCUniversal, Yaccarino will bring a wealth of industry experience to the role of Group Chair, working closely with YMU Group CEO, Mary Bekhait, who has been boldly spearheading the Group’s new vision since stepping into the role in 2021.

Yaccarino is one of the foremost visionaries in the media and advertising landscape. Her success earned her profiles in Business Insider’s “Top 10 People Transforming Advertising”; Adweek’s “Ten Most Powerful Women in TV”; The Hollywood Reporter’s “Women in Entertainment: Power 100”; and Variety’s “Power Women of New York.” She has been inducted into the B&C’s Hall of Fame, and has received the New York Women in Communications Matrix Award, the UJA Foundation’s Mac Dane Award for Humanitarian Excellence, and the Distinguished Alumni Award from Penn State University. Working alongside the leadership of Bekhait and the wider, global YMU executive team, Yaccarino’s appointment is a powerful addition to the leadership board.

I am delighted to announce Linda Yaccarino as Chair of YMU Group - I have been seeking the appointment of a Chair since her predecessor’s departure last year and wanted someone of exceptional calibre for the role. I knew instantly I had found that person when I met Linda. Her unparalleled influence, acumen and reputation are renowned. I am incredibly excited about the work that we will do together to keep driving YMU forward as the leading, global business partner for premium talent. Linda’s appointment shows the scale of ambition for the Group - her value, knowledge and expertise will enable us to deliver an even better service to our clients and turbo charge our international growth. 

Mary Bekhait Group CEO

We all know great talent when we see it. Whether it’s on stage, on the field, in front of and behind the camera, on every platform—you name it—epic performances stick with us. And for decades, I’ve supported top talent by growing global brands alongside premium content.  The Group represents some of the most exciting, elite level talent in the global culture space who are supported by an unparalleled, industry leading team of global experts. I’m looking forward to working with Mary and the exceptional YMU team to support their continued growth of individual’s brands on a global scale.

Linda Yaccarino YMU Group Chair