YMU Group has signed Grace Beverley for global 360 management.
Grace is a serial entrepreneur, changemaker and digital broadcaster. At the age of 27, she has founded 3 highly successful companies – activewear brand TALA, fitness tech brand Shreddy, and personal organisation brand The Productivity Method – and has a global following of over 3 million people on social media.
Grace was named first in Forbes 30 under 30’s retail and e-commerce list at age 23. Her first book, Working Hard, Hardly Working, was an instant Sunday Times No. 1 Bestseller – and Grace’s podcast of the same name has a reach of over 25 million people. Grace has been featured by BBC Radio 4’s Woman’s Hour, Bloomberg News, Business Insider and Vogue Business.
At YMU, Grace will be represented by the newly-formed Global Entertainment division, whose stellar client roster also includes Ant & Dec, Claudia Winkleman, Jamie Laing, Simon Cowell, Clara Amfo, Dr Julie and ShxtsNGigs.
Lucy Loveridge, YMU’s Joint Managing Director of Global Entertainment, said: “Grace really is a stand-out multi-hyphenate talent – the scale of what she’s achieved is just jaw-dropping.
“With our best-in-class teams across social media, events, brand partnerships and digital marketing, YMU can provide a uniquely powerful launchpad for the next phase of Grace’s exponential growth.”
Grace Beverley said: “I feel I’m at such a pivotal point in my career, particularly with the growth of the Working Hard, Hardly Working podcast, and YMU’s new division feels like the perfect fit. I’m really looking forward to working with Lucy and the YMU teams.”
Notes to editors
YMU Group is a leading integrated talent management company, with offices in London, Manchester, New York, Washington DC and Los Angeles. YMU Group employs over 290 people, with business verticals including Global Entertainment, Music, Sport, Literary, and Business Management.
YMU’s Global Entertainment division was formed in March 2024 by merging YMU’s Social and Entertainment divisions, to create a market-leading client proposition in an ever-more convergent media landscape. Representing elite talents who already defy media silos – such as Stacey Solomon, Amelia Dimoldenberg and Davina McCall – YMU Global Entertainment manages over 110 clients and employs more than 40 staff. It is led by joint managing directors Lucy Loveridge, Paul Worsley and Darren Worsley.
Press contacts
For YMU:
Neil Midgley, Group Communications Director
neil.midgley@ymugroup.com
www.ymugroup.com
For Grace Beverley (PR):
Jenna Knight
jenna@jennaknight.co.uk
Grace Beverley on Instagram
Working Hard, Hardly Working Podcast
