LONDON, 12 October 2023 – YMU Group proudly announces that it has signed Nicole Scherzinger for global 360 management, as she begins her West End run in Sunset Boulevard.
Scherzinger has sold over 60 million records as a recording artist, both solo and as the lead singer of The Pussycat Dolls. She is a regular panellist on the hit US version of The Masked Singer, and was nominated for an Olivier award for her role in the West End revival of Andrew Lloyd Webber’s Cats.
A multi-disciplinary YMU team – across music, live, literary, social media and brand partnerships – will support Scherzinger to continue the development of her brand around the world.
Mary Bekhait, CEO of YMU Group, said: “Nicole is an extraordinary talent who I have always admired for the sheer breadth of her abilities – as a recording artist, West End star and TV personality, she has connected with millions of people around the globe. It is a real honour to now be working with her on the next stage of her spectacular career.
“Nicole is the perfect fit for the 360-degree client service we offer at YMU, and our best-in-class teams across the group.”
Notes to editors
YMU Group is a leading integrated talent management company, with offices in London, Manchester, New York, Washington DC and Los Angeles. Its clients include Ant & Dec, Paris Hilton, Simon Cowell, Graham Norton, Emily Ratajkowski, Steve Aoki and Tyler Adams. YMU Group employs over 300 people across 8 divisions and central functions, with business verticals including entertainment, music, sport, literary, arts and social media.