LONDON, 11 January 2024 – YMU Group has signed Patricia Bright for global 360 management.
With over 5 million followers, Bright is one of the UK’s leading social media creators. Described by The Guardian as “a YouTube sensation – a beauty, fashion and lifestyle guru”, Bright was recently included in the 2024 Powerlist of Britain’s most influential Black people.
She is also an international brand ambassador (for companies including L’Oréal, BMW, Google & Diet Coke) and author (of Heart and Hustle, a bestselling guide to brand-building for entrepreneurs).
Bright started her YouTube channel when she was a student, and in 2013 switched from her job as a financial consultant to working full-time in social media. She was the first Black female creator in the UK to reach 1 million subscribers on YouTube, and has interviewed Hillary Clinton, Tracee Ellis Ross and Sabrina Elba.
In 2020, Bright launched The Break, an online platform empowering millennial women to grow, both professionally and personally. Bright hosts its podcast, interviewing successful guests about when they received their big break – and how they have managed personal finance and relationships alongside their careers.
At YMU, MD of Social Lucy Loveridge will oversee a multi-disciplinary group to power the development of Bright’s global brand – across social media, brand partnerships, speaking and other opportunities. Lee Gray, who joins YMU as Senior Talent Manager, will head up the team.
Lucy Loveridge said: “Patricia is an inspiration to so many, creating the blueprint on how to build a successful career on social. Alongside Lee and our best-in-class teams at YMU, I’m honoured to be working with Patricia as she powers forward on the next phase of her journey.”
Patricia Bright said: “Having worked with Lee before, it’s so good to be reunited! Along with Lucy and the YMU teams, I’m looking forward to creating great things together.”
Bright continues to be represented by Digital Brand Architects in the US.
Notes to editors
YMU Group is a leading integrated talent management company, with offices in London, Manchester, New York, Washington DC and Los Angeles. Its clients include Ant & Dec, Mrs Hinch, Paris Hilton, Emily Ratajkowski, Steve Aoki and Tyler Adams. YMU Group employs over 300 people across 8 divisions and central functions, with business verticals including entertainment, music, sport, literary, arts and social media.
Digital Brand Architects is the industry leader in the influencer management and marketing landscape. We represent a world-class portfolio of social media-oriented personalities, creators, and publishers with a total reach of over 600 million and an impact that is limitless. Founded in 2010, DBA was the first digital influencer management company to recognize the rise of new media voices and manage them as individual talent – pioneering the presence of a dynamic digital space and its real impact on the real world.
Press contacts
For YMU Group:
Neil Midgley – neil.midgley@ymugroup.com
For Digital Brand Architects:
pr@thedigitalbrandarchitects.com
Useful links
www.youtube.com/patriciabright
www.instagram.com/patriciabright
https://www.instagram.com/thebreaksocial
