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YMU merges Entertainment and Social Media teams

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An overview of the UK Spring Budget 2023

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YMU expands into gaming and sports marketing as Digital Sports MGMT joins the group

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YMU Group Signs Patricia Bright

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Ben Shephard to be the new regular co-host of ITV’s This Morning

Alex Light

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Alex Light is a body confidence advocate, journalist, chart-topping podcast host and founder of Light LDN.

Should I Delete That?

After battling with eating disorders in her earlier life, Alex has successfully created a platform that encourages body positivity and champions women’s unfiltered bodies. Her Sunday Times Bestseller You Are Not A Before Picture has empowered women across the globe to talk about their struggles with body image whilst also encouraging self-love. Brands such as Gillette Venus, Dove and Ann Summers have joined Alex in her quest to tackle weight stigma and body positivity. Alex’s journalism background and online profile have enabled her to raise awareness of body image’s impact on physical and mental health; in March 2022, she gave evidence at the House of Commons to improve NHS services for eating disorders. 

More recently, Alex alongside Em Clarkson co-hosts chart-topping podcast Should I Delete That, inviting experts to explore social media’s polarising daily conversations. 

Represented by: Lois Hatton